ABOUT THE EXPERIENCE: The development of this thesis has been a very enriching experience. It has allowed me to put the research power of the university at the service of the company and, specifically, of social networks. In this way, it has been possible to draw relevant conclusions for those companies that have social networks as a channel within their communication strategy.
ABSTRACT: Through the analysis of posts published by secondhand, on the social network Facebook, this study offers us a classification of these posts and an analysis of the type of post that generates more interaction in the form of comments, actions to share a post, likes or clicks. The results confirm that there are certain types of posts that are more effective in terms of their ability to generate interaction.

ABOUT THE EXPERIENCE: The writing of this thesis has been a long and arduous process, which has allowed me to explore the construction of postmodern consumer identity and create a theoretical model, with the support of Dr. David Roca, as director of thesis.

ABSTRACT: This thesis addresses how the postmodern individual faces the construction of identity through symbolic consumption. A postmodern identity construction model is created and validated through symbolic consumption with a case study, focused on how the junior creative builds his professional identity and on how he uses symbolic consumption.

ABOUT THE EXPERIENCE: Doing the doctoral thesis has been a very satisfactory activity. It involves a personal and professional challenge that makes you grow, that you will be passionate about. You learn to research rigorously, to have productive thinking. On this long, uncertain and complex road, it is essential to find a good travel companion. Choosing my thesis supervisor was a guarantee of success.

ABSTRACT: From the perspective of the advertising graphic message, the research addresses the study of the visual identity of packaging aimed at high-frequency products (fast-moving consumer goods). One of the main contributions of this doctoral thesis has been to articulate an analysis model that has made it possible to propose and experimentally contrast the existence of a visual code of a typological nature. This work highlights the strategic relevance of the structural and graphic design of packaging thanks to the immediacy, strength and permanence of its effects on consumer behavior.

ABOUT THE EXPERIENCE: Carrying out the thesis during the Official Master of Advertising and Public Relations, in one of the most important universities in Spain, was a high learning experience on the scientific-social bases; which, gave me a new perspective for the development of different projects, within the field of political and social communication.

ABSTRACT: Based on Carl Jung's theory of the collective unconscious, a prototype based on the pre-Hispanic deities of Mexico was structured, in order to analyze the perception of a brand (Mexico country brand) between different cultures (Spanish, Mexican and other countries of Latinamerica).

ABOUT THE EXPERIENCE: I have developed the thesis with the help of my director Dr. David Roca. From the beginning we have been oriented towards making a 'feasible' thesis, with a bounded object, and that the data could be obtained and analyzed in a simple way. Thus, in addition to writing a thesis, we have established a methodology that has left the way open for new research.

ABSTRACT: A public relations thesis that relates the efforts of companies to appear in the media through pseudo-events with the success they obtain in the form of news published in the newspapers.

ABOUT THE EXPERIENCE: During my training, the teaching team of the “Universidad Autónoma de Barcelona” represented a fundamental pillar with whom I shared experiences, concerns and carried out a valuable exchange of knowledge at a theoretical and scientific level.

ABSTRACT: The objective of the investigation was to analyze the image of the country that the newspapers El País, El Mundo, ABC, La Vanguardia, Expansión and Cinco Días build on Venezuela through their published texts as well as the image of the country brand that entrepreneurs have Spaniards over that nation. Content analysis and qualitative research (interviews) supported by authors such as: Mccarteney, Butler and Bennett, (2008); González, (2008); Noya et al., (2007); Alloza and Noya, (2004); Igartua and Humanes, (2004); Dhoest, (2004); Martínez and Díaz, (2003); Mcnelly and Izcaray, (1986), among others.

ABOUT THE EXPERIENCE: As a starting point for a research process, exploring the issue of gender and trying to understand the daily life in which women and men live, from a methodological approach and having quality information, has been very gratifying.

ABSTRACT: Due to the regulatory framework, within freedom of expression, and because of the self-control system, advertising is rethinking female and male identities, however, the presence of sexist stereotypes is still observed in advertisements.

ABOUT THE EXPERIENCE: During my training in the doctoral program at the UAB, I specialized in the discipline of public relations and it was especially interesting for me to learn the different research techniques and especially those framed in the qualitative focus, with approaches such as Grounded Theory.

ABSTRACT: Research to find out how creativity is managed in communication and PR consulting companies. The results suggest that creativity is one of the competencies required of the PR professional and one of the criteria that they take into account clients when choosing an agency.

ABOUT THE EXPERIENCE: Doing a doctorate teaches you more than the subject you are researching, it leads you to reflections and knowledge that exceed the limit of initial concern. Having Daniel Tena as a tutor has been a privilege, a person always willing to make you go further with patience and dedication, making the learning journey more interesting and enriching.

ABSTRACT: Based on previous studies on Aesthetic State, Graphic Composition, Neuroscience, Aesthetic Emotion and Visual Perception, it allowed to verify the functions of the layers of Secondary Elements in the Composition of the Ad and in the transmission of emotions.

ABOUT THE EXPERIENCE: It is with this job that I truly learned to investigate with the necessary scientific rigor and to capture the knowledge acquired through research. The thesis supervisor taught me that research is hard work, but very rewarding.

ABSTRACT: The research focuses on how to improve the efficiency of the advertising graphic message from the formal design perspective and specifies the variation in the receiver's preference before changes in visual stimuli caused by changes in the appearance of the advertising graphic message, as well as the importance of Aspect in communicative performance. The work is oriented towards the study of the influence of the Aspect on the efficiency of graphic design applied to a growing sector such as packaging.

ABOUT THE EXPERIENCE: Excellent learning process for the subsequent development of the doctoral thesis. Possibility of approaching current theories and application to advertising. Opportunity to interact and learn from the UAB advisory doctors.

ABSTRACT: The research was developed with the aim of identifying the state of the art of the theories associated with CSR, brand image and the way in which these two academic and business areas are related to each other.

ABOUT THE EXPERIENCE: Long, tortuous and difficult journey, in which the instructions of my director, Romà Gubern, helped me to reach the goal.

ABSTRACT: This research arises from the need to develop a theoretical discourse that allows us to overcome the problem of knowledge based on trial and error, a practice that we often use in our classrooms, and provide more solid guidelines that allow us to obtain general criteria for be able to "read" and "write" these types of messages. Our objective is to define and list the minimal elements without meaning of the functional, two-dimensional and fixed visual representations, which allow us to delve into how their meaning is articulated and make a concrete proposal about their analysis, based on the contributions of the different authors consulted.

ABOUT THE EXPERIENCE: The best thing that could have happened to me when doing my thesis is having met David Roca, my director. I have not only learned to investigate, but also the meaning of working with dedication, encouragement and rigor. Also, I can say that I am still learning from him.

ABSTRACT: The thesis investigates the figure of René Magritte as an artist and as an advertising creative. In addition, it includes a quantitative content analysis that discovers that almost 10% of the pieces reflect "Magrittian" art.

ABOUT THE EXPERIENCE: The research period was, above all, a period of growth. Not only by accumulating more and more knowledge on the subject of study, but rather personal maturity: individually developing perseverance, perfectionism, discipline and self-motivation.

ABOUT THE EXPERIENCE: The design of formal messages and their perception is highly subjective. However, the application of scientific methodology allows obtaining objective knowledge about these processes.

ABSTRACT: A behavior model is built before communication objects based on the preferences shown by the subjects in the face of formal stimuli.