The contents of the Master are divided into two courses with different orientation. In the first, you will gain knowledge about the different tools offered by the digital environment and the most appropriate strategies to use them in communication. In the second, the contents will focus on research methodologies to allow students to deepen their knowledge individually. The courses are divided into 7 modules.

First course

Modules from 1 to 4, from January to June, you will get the title of Postgraduate Diploma:

01. Strategic planning of digital communication

02. Creativity applied to the digital environment

03. Digital marketing

04. Digital communication campaign

Second course

Modules from 5 to 7, from September to June of the following year, you will obtain the Master's degree:

05. Fundamentals of research in digital communication

06. Research in interactive

07. Master’s final work


ComCom* is a meeting space that brings together different Masters and Postgraduate courses linked to “Universitat Autònoma de Barcelona”, as well as other types of activities related to teaching and research in the area of Advertising and Public Relations.


Building I
UAB's Campus
08193 Bellaterra (Cerdanyola del Vallès)