Uni UAB

Methodology

04 ECI

The teaching methodology of the Master in Digital Strategy and Creativity is based on the combination of face-to-face classes, tutorials and work outside the classroom - individual and group. This way, you will develop the necessary skills for the execution of campaigns of digital communication and research in the interactive environment.

FIRST COURSE In the first year, prestigious professionals of the digital communication industry will share their knowledge with you. You will have professors of agencies and leading companies like Anuntis, Herraiz Soto & Co or DoubleYou. In the classes the theoretical teaching is combined with the presentation of practical cases. In addition, you will work individually or by groups in graded work assigned by teachers or by coordination. At the end of the course you will create a comprehensive communication campaign for a real client. Some of the clients in previous courses have been F.C. Barcelona, ​​San Miguel beers, RayBan, Reebok, Mango, Moritz, etc


SECOND COURSE The second course has a focus based on interactive research. The face-to-face classes are taught by UAB doctoral teachers who provide the necessary contents on methodology so that you can tackle the Final Master's Work (TFM). After the 8-week class period - September and October - you will develop your research over a period of eight months - from November to June. Thus, you will become an expert in that subject in which you decide to deeper investigate. In addition, we will inform you of options to publish your work or submit to contests for young researchers.




 

 

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comcom* es un espacio de encuentro que reúne diferentes Masters y Postgrados vinculados a la Universitat Autònoma de Barcelona, así como otro tipo de actividades relacionadas con la docencia y la investigación en el área de Publicidad y Relaciones Públicas.

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