Uni UAB

Content

03 ECI

The contents of the Master are divided into two courses with different focuses. In the first, you will learn about the different tools that the digital environment offers and the most appropriate strategies for using them in communication. In the second, the content will focus on research methodologies to allow students to deepen their knowledge in an individual way. The courses are divided into 7 modules. 

FIRST COURSEModules 1 to 4, are from January to June. You will receive the title of a postgraduate diploma:

01.Strategic Planning of digital communication.

02.Creativity applied to an interactive environment

03.Digital Marketing

04.Interactive communication campaign

 

SECOND COURSEModules 5 to 7, are conducted from October to June of the following year. You will receive the title of Masters:

05.Fundamentals of investigation within digital communication

06.Investigation in interactive enviornments

07.Final Master´s Work


 

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comcom* es un espacio de encuentro que reúne diferentes Masters y Postgrados vinculados a la Universitat Autònoma de Barcelona, así como otro tipo de actividades relacionadas con la docencia y la investigación en el área de Publicidad y Relaciones Públicas.

  • : +34  93 581 2865